Your customers are mobile. Are you?

 

We are a mobile community. Globally, browsing the web and purchasing goods while on the move is rapidly overtaking desktop based internet use. Locally, over half of all New Zealander’s use their mobile phone or tablet to research and buy, including accommodation.

 

Mobile use is about convenience. It’s critical to give these potential customers what they need to convert by ensuring your website is, at the very least, compatible with hand held devices. Crucial details like rates, amenities, property images, a booking engine and contact details should be quick to find and easy to use to turn a captive visitor into a paying guest.

 

If your current website isn’t designed for mobile devices, these fast paced customers will have difficulty navigating your site, or even worse, they won’t be able to view your website at all. Don’t continue to lose valuable income by forcing mobile customers off your website because they can’t find, or see, what they need to book with you.

 

Our Solution

 

We build effective mobile websites daily.

 

For a limited period we are offering members of Motel Association New Zealand (MANZ) a choice of four exclusive Online Solution packages. Included in our basic package you receive a mobile website, in addition to a brand new full website. Find out more about these exclusive packages here.

 

 


Visit our website www.reservegroup.biz for more details

 

Staff recommendation: New, easy-to-use image re-sizing website!

Having great images on your website is a must, but so is re-sizing them to the correct specifications. If you don’t have image re-sizing software like Photoshop, try this great new website: www.picmonkey.com






It’s easy-to-use, you can crop and re-size images at the same time. Plus, you can post images to Facebook and other social media sites with a click.


Give it a go and let us know what you think!


Visit our website www.reservegroup.biz for more details

Three simple ways to get more Facebook fans.


Does your Facebook timeline look like a barren desert? Is it devoid of nice images, cool content and – most importantly – fans?

If you’ve gone to the trouble of having a Facebook page and added a link from your website, shouldn’t you invest in a great-looking Facebook presence? It might be easier than you think with this simple 1, 2 3.

1. Make your Facebook page look awesome
2. Post good content
3. Keep at it

Make your Facebook page look awesome
Since the new ‘timeline’ look was rolled out in March of this year, posts don’t look the way they used to. A simple way to dress up your Facebook timeline is to have a good-quality cover picture, profile picture and nicely sized image and/or video content on your timeline.

TIP: While you can upload any image and Facebook will re-size it for you, there are optimal sized images that will make your timeline look even better: 
  • Your cover picture should be: 851 x 315 pixels.
  • Your profile picture should be: 160 x 160px (must be uploaded 180 x 180px)
  • For a standard ‘shared’ photo try re-sizing a good-quality image to 403 x 403.
  • For a ‘highlighted’ and ‘milestone’ photos re-size to: 843 x 403.
 
If you’re already posting lots of images, try using the highlight function to make the layout look a little different. Specs are 843 x 403 as mentioned above.

We recently re-vamped Beachside Holiday Park's Facebook page. Check out the before and after:


Before



After

Post cool content
Have you done a stocktake of your Facebook audience? What sort of content interests them? Do you keep it fun, or is it all business? As mentioned, of all the types of content you can share, photos usually give the best results. Post nice ones, post them often and remember to caption them well. Try using the re-sizing proportions we mentioned above and you can transform your Facebook timeline page into a great-looking, interactive brochure!

TIP: (If you don't have image re-sizing software like PhotoShop try Pic Resize: http://www.picresize.com/ It's free and simple to use).

Another interesting way to use photos is to post an image of your business from another era, and create a ‘milestone’ post. This introduces your fans to your business history and also makes for a rich, diverse Facebook presence.

Keep at it
Make yourself a Facebook schedule. Commit to posting something new and interesting at least once a week. Every time you post you create an opportunity to engage, inspire and capture more fans.

If you'd like to talk about social media marketing with us, or if your Facebook page could benefit from a re-vamp like the one above, contact our team today: +64 7 541 1111 or marketing@reservegroup.biz


Visit our website www.reservegroup.biz for more details








Are you using video to show off your business?



People love videos. They are personal and quickly tell the user a lot about your business. If you've been thinking about using the power of video to attract customers, then read on...

To create a great video, take some time to think about what products or services you can showcase. If you’re a tourism operator, it’s a great opportunity to show off your accommodation options, natural surroundings or facilities. Helpful too for people from foreign countries who may not be familiar with what your area has to offer. It may help them decide to stay with you over a competitor!

The évoSuite CRM video

The cost
Creating a simple, but professional video doesn’t have to break the bank. In fact, you can create it yourself, with a small hand-held camera or phone. It is a good idea to have a branded intro or outro and you could also display your logo throughout the video, or at key times.  We can help with this – contact us for a quote. A small cost to create a video now could have ROI well into the future – your video could be getting views, and winning business, a year from now.  

Sharing and promoting
Make sure you share your video on all of your social media channels for your fans to see it – and where they can easily share your video with their friends. If you are thinking of using QR codes, you can have the QR code linked to your video – much more interesting for the visitor than a normal web page. You can even create a separate landing page so you can track how many people are being driven to your video from your QR code campaign.

Get more Google attention
Another great reason to have videos on your website is that Google likes them. The more varied, interesting content you have on your website, the more likely it is Google will favour your business when returning organic search results.

The call to action
Now that your video has been viewed, what do you want your visitor to do next? Do you want them to book, buy or contact you? Be sure to include a clear call to action to encourage the viewer to take the next step.



Our latest videos
We’ve made a series of videos for our technology partner évoSuite recently. Check one of them out.

The évoSuite overview video



Helping you get started
RéserveGroup has its own in-house Videographer, so we can create a full video, or a simple intro and outro for you. We also have Marketing Coordinators that can help you with everything from scripting to a complete video strategy. Check out the team or get in touch with us to start your video project.


For information on marketing, consulting, social media advice, graphic design and websites, visit our website: www.reservegroup.biz

5 tips on how to deliver an exceptional website experience




As one of your key marketing tools, your website has several jobs to do. It needs to attract visitors, inform them and convince them to buy. Here are a few things to think about when considering how to give your visitors the best experience on your website.

Layout – the journey through your website
Ensure your content is well organised with the most important information first. Avoid clutter. Be clear about what you want people to do when they visit your site – do you want them to book, buy or make contact? Do you have clear calls to action, and contact details?
Design – how good does it look?
While the most important thing in website design is to consider the user’s experience, an attractive website will draw visitors in and help encourage them to spend longer on your website, learning about your products and services. It should also be the online representation of your brand - from the colours to the message, consistency is key.

Functionality – how easy is it to use?
People shouldn’t have to think about how to use your website. Your goal should be to make it easy for visitors to get from A to B by creating a clear navigation structure that makes it easy for them to find what they want.

Manage your website with an awesome CMS
So you can keep your website fresh and up-to-date you need to manage it with a good CMS, or Content Management System. While there are many CMS systems to choose from, we recommend the évoSuite CMS, which comes with all RéserveGroup websites. The évoSuite CMS makes it easy to add and change content on your website – making it in an animated, evolving marketing tool for your business.
Multiple forms of content – is it interesting and diverse?
Having various types of content like images galleries, interactive features, dynamic maps and blogs all help create a content-rich experience. Videos in particular are real attention-grabbers. Making a video for your website doesn’t have to be an expensive exercise - you can record it yourself and upload it, or ask the team at RéserveGroup about making a simple video intro or outro for you.

Whatever you do with your website, look at it from the out-of-town visitor’s perspective and ask yourself: are you offering the top website experience, always?


For more advice on awesome websites, consulting and marketing tools contact our team today.

+64 7 541 1111

www.reservegroup.biz



 

Thinking about Twitter? Check out our easy how-to guide






With over 100 million active users, there’s no doubt Twitter is one of the big players in social media. If you’re thinking of launching your business into the Twitter-sphere, or you’ve just started out, check out this blog on how to nail the Twitter basics.



Getting started
Setting up an account on Twitter is incredibly easy. Just go to www.twitter.com type in your name, email address and password and that’s it!

Hot tip: In the ‘full name’ section think about what you want to appear here – this is the name your customers will see when you tweet. Your @username is the name people use to interact with you. Ideally you want to use your business name – or as close to it as possible. Avoid using numbers in your @username if you can – Google and other search rankings may see it as a spam account.



Add a bio about your company – it will have to be short though – the maximum character limit for this section is 160. Also add your web address so visitors to your page can visit your website straight from Twitter.

Making your Twitter account look fancy
To customise your Twitter account, create an image using your favourite editing software.
The specs are: 2048px in width, 1900 px in height and 72px resolution. Make sure your logo, and any other important info you want displayed shows up in the ‘safe zone’ on to the left of the Twitter feed. To upload your image, just click on the ‘Edit your profile’ button and then the ‘design’ menu. Scroll down and you’ll see an upload button – easy as!



Hot tip: If creating images isn’t your speciality, why not get a professional Twitter look? We can help with a customised image especially made for Twitter.

Making Tweets
To make a tweet just click on one of the two ‘compose a tweet’ boxes. Remember, Twitter limits you to 140 characters so keep it short and sweet!

Hot tip: You may want to have at least half a dozen tweets before you start following people – if they look at your Twitter account they are more likely to follow you if you’ve got some good content there rather than a blank page!

Hot tip: If you’re adding links (to your website, Facebook page etc) we recommend using a tracking tool like Bitly. It’s free to use and will automatically shorten your link for you. Best of all, it allows you to track how many people clicked on the link so you can track the success of your tweets. You can also use posting tools like Hootsuite, or évoSuite Announcements which will send your news – even documents - straight to Twitter for you.

Add an image
Keep your tweets interesting and varied by adding images. To add an image, just click on the little camera picture and upload your image.

Start building your Twitter profile
Now you’ve customised your Twitter account, and added some tweets, you’re ready to meet the world. Start by finding people to follow – customers, people in your industry, even your competition. Add a Twitter button to your website so your website visitors know they can find and follow you there. If you’re new to Twitter it will take you a little while to build up a fan base. Be patient – if you’re posting valuable, creative tweets that you know your customers will care about – they will start to follow!

Twitter etiquette
Follow those who follow you
It’s usually considered polite Twitter etiquette to follow those who follow you – especially your customers! (Unless it’s a spam account and they’re pretty easy to spot – they usually have a lot of numbers in their @username).

How often should I tweet?
The advice varies – some say as many as 20 times a day – but there’s no hard and fast rule. You don’t want to tweet every second – having their news feed clogged up with tweets from the same business will most likely frustrate a user and make them want to unfollow you. But tweets can disappear very quickly – research has shown your tweets will only last for about 2.8 hours so you'll need to tweet fairly often if you want to make your content visible to your followers. The Air New Zealand Fairy for example, tweets between 2 – 6 times per day.  

There’s a lot more to Twitter, hashatgs, retweets and more which we’ll follow up in the next few weeks. All the best for your Twitter journey!

Connect with us on Twitter: @reservegroup

Contact the team if you'd like help starting your business on Twitter 07 541 1111 or marketing@reservegroup.biz