Reciprocal Link building can improve your ranking

There is no doubt that Search Engines are powerful referrers of visitors to a website, and if you’re not on Page 1 of the search results you’re virtually invisible to those researching online. In the tourism industry specifically, 80% of travelers research their journey online.

Google is the number one Search Engine on the internet. Yahoo is the second most used, but Yahoo Search actually utilises the Google engine! The other search engines such as MSN make up the rest of the traffic.

Google strongly prioritizes websites which a lot of other websites link to – it considers each one a ‘vote’ for the integrity of your site.

One action you can take at your end to really help your rankings is to get as many websites as possible to link to your new website. Make contact with your business colleagues and set up reciprocal links. (“I’ll link to you from my site if you link to mine from yours…”)

The most important thing to remember though is the anchor text - it isn't so much about who you link to as what the link actually says.

When setting up a link to your site from another, it's a very good idea to remember your keywords...
For example: If you are an accommodation provider, you should aim for a link like this (bold text is linked text):

Cromwell Holiday Park – excellent family accommodation in Cromwell

Instead of something like this: Cromwell Holiday Park- Click here to visit their website

When Google 'reads' the link, it will see that the keywords match up, and class it as a 'relevant' link, which is a great way to imporve your ranking!

If you’d like more information about how to optimise your website for search engines contact one of our website team by clicking here


  1. This comment has been removed by the author.

  2. I think that thanks for the valuabe information and insights you have so provided here.
    SEO Company

  3. two link building campaigns are the same, and the way you choose to build ... link building campaign, it's possible you either need to seek better quality link building

  4. They are unable to do it themselves and they ask the expert professionals to complete this task on their behalf. SEO services are very much necessary when the task of chasing the back links becomes huge. This process can be very time consuming and make take many days or months. In such a situation, the SEO link building organization can help you achieve the task.