Simplifying SEO – smart tips for great website rankings

Keeping your website featured near the top of a search results page is an on-going process. As search engines like Yahoo, Bing and Google are becoming more sophisticated, listing local maps, images and videos in their search results, Search Engine Optimisation, or SEO, is constantly changing – and getting smarter.

Here are a few tips on how to keep up with the evolving world of SEO, and help your business out-rank the competition.

It all starts with the search
Try and imagine what words a user might type into a Google search. The key is to anticipate the questions they might ask and what they might expect when they arrive at your site.
It might be monotonous work, but ensuring you've done your keyword research is a vital part of SEO.

Where to from here? Directing traffic to the right place
Local listings can be a crucial way your customers find you. Ensure your Google Place page is properly optimised – point it back to a city-specific location and include categories that match your business. As more and more search results are returning with local maps, research is showing consumers are drawn to listings with this feature.  Make sure you have your business information listed in as many sources on the web as possible - and be sure your address is listed consistently each time.

Keep it social
With search engines expanding their search results to include social cues, having social media presences will undoubtedly influence your search rankings. Positive social signals will be picked up by search engines, and are another great way to improve your search visibility.

Analyse this
Google Analytics is a great tool to measure how well your website is doing. Focus on KPIs like the keywords driving traffic to your site, the number of landing pages your site has and their bounce rate. Keep on top of what is working well for your site, and use the data to improve your rankings.

 Content is still the key
 Good copy is arguably still the most important way to ensure you get good rankings. With search engines getting smarter they know how to focus on quality content rather than the quantity. You can help Google out though – by using ‘rich snippets’ you can tell Google what information to feature in SERPs. You want to ensure the information under your listing tells the consumer in a few simple, compelling lines what you’re all about, and that they’ve come to the right place.

Remember, everything is connected. Any positive feedback, reviews and comments about your website will help increase your online presence.  As long as it's a quality link from a reputable source, it all helps to ensure the clicks keep on coming.

Contact us today if you would like more information on how we can manage your on-going SEO for you.


  1. I loved as much as you’ll obtain carried out proper here. The cartoon is attractive, your authored material stylish. however, you command get got an edginess over that you wish be delivering the following. in poor health without a doubt come more previously once more as exactly the same nearly very frequently within case you protect this hike.
    free unique dissertation topics

  2. A dissertation, or thesis paper, is comprised of chapters, graphs, tables, headings, and subheadings. Above all, it is a research paper and contains wide array of facts collected from reference books, notes, etc. dissertation topics in marketing

  3. We are a creative-led experiential event marketing agency that helps companies join, interact and progress. Visit us on Wonderland events UK.

  4. This comment has been removed by the author.

  5. Thanks for the nice blog. It was very useful for me. I'm happy I found this blog. Thank you for sharing with us,I too always learn something new from your post. SEO Vendor

  6. The transaction process for online business cards printing is also very flexible and easy. You can transfer the funds online and get your work done without even visiting the company if it is well known. This is how the online business cards printing are beneficial. You can look here

  7. Your article is so good to learn the way for great website ranking and grow the business as a high level. You can find the best Digital Marketing Agency Nj to get marketing solution for your business.

  8. I need all information regarding the set up of a risk assessment as well as risk

  9. Easily, the article is actually the best topic on this registry related issue. Dynamic Marketing

  10. I really appreciate the kind of topics you post here. Thanks for sharing us a great information that is actually helpful. Good day!

  11. SEO (search engine optimization) is the best way to rank a website. I read this post and I think the information of this post is very helpful. Thanks for sharing this helpful post. If you want to hire the best marketing agency for doing SEO for your website then visit the link.

  12. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. seo nepal