Simplifying SEO – smart tips for great website rankings

Keeping your website featured near the top of a search results page is an on-going process. As search engines like Yahoo, Bing and Google are becoming more sophisticated, listing local maps, images and videos in their search results, Search Engine Optimisation, or SEO, is constantly changing – and getting smarter.

Here are a few tips on how to keep up with the evolving world of SEO, and help your business out-rank the competition.

It all starts with the search
Try and imagine what words a user might type into a Google search. The key is to anticipate the questions they might ask and what they might expect when they arrive at your site.
It might be monotonous work, but ensuring you've done your keyword research is a vital part of SEO.

Where to from here? Directing traffic to the right place
Local listings can be a crucial way your customers find you. Ensure your Google Place page is properly optimised – point it back to a city-specific location and include categories that match your business. As more and more search results are returning with local maps, research is showing consumers are drawn to listings with this feature.  Make sure you have your business information listed in as many sources on the web as possible - and be sure your address is listed consistently each time.

Keep it social
With search engines expanding their search results to include social cues, having social media presences will undoubtedly influence your search rankings. Positive social signals will be picked up by search engines, and are another great way to improve your search visibility.

Analyse this
Google Analytics is a great tool to measure how well your website is doing. Focus on KPIs like the keywords driving traffic to your site, the number of landing pages your site has and their bounce rate. Keep on top of what is working well for your site, and use the data to improve your rankings.

 Content is still the key
 Good copy is arguably still the most important way to ensure you get good rankings. With search engines getting smarter they know how to focus on quality content rather than the quantity. You can help Google out though – by using ‘rich snippets’ you can tell Google what information to feature in SERPs. You want to ensure the information under your listing tells the consumer in a few simple, compelling lines what you’re all about, and that they’ve come to the right place.

Remember, everything is connected. Any positive feedback, reviews and comments about your website will help increase your online presence.  As long as it's a quality link from a reputable source, it all helps to ensure the clicks keep on coming.

Contact us today if you would like more information on how we can manage your on-going SEO for you.


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