As one of your key marketing tools, your website has several jobs to do. It needs to attract visitors, inform them and convince them to buy. Here are a few things to think about when considering how to give your visitors the best experience on your website.
Layout – the journey through your website
Ensure your content is well organised with the most important information first. Avoid clutter. Be clear about what you want people to do when they visit your site – do you want them to book, buy or make contact? Do you have clear calls to action, and contact details?
Design – how good does it look?
While the most important thing in website design is to consider the user’s experience, an attractive website will draw visitors in and help encourage them to spend longer on your website, learning about your products and services. It should also be the online representation of your brand - from the colours to the message, consistency is key.
Functionality – how easy is it to use?
People shouldn’t have to think about how to use your website. Your goal should be to make it easy for visitors to get from A to B by creating a clear navigation structure that makes it easy for them to find what they want.
Manage your website with an awesome CMS
So you can keep your website fresh and up-to-date you need to manage it with a good CMS, or Content Management System. While there are many CMS systems to choose from, we recommend the évoSuite CMS, which comes with all RéserveGroup websites. The évoSuite CMS makes it easy to add and change content on your website – making it in an animated, evolving marketing tool for your business.
Multiple forms of content – is it interesting and diverse?
Having various types of content like images galleries, interactive features, dynamic maps and blogs all help create a content-rich experience. Videos in particular are real attention-grabbers. Making a video for your website doesn’t have to be an expensive exercise - you can record it yourself and upload it, or ask the team at RéserveGroup about making a simple video intro or outro for you.
Whatever you do with your website, look at it from the out-of-town visitor’s perspective and ask yourself: are you offering the top website experience, always?
For more advice on awesome websites, consulting and marketing tools contact our team today.
+64 7 541 1111