People love videos. They are personal and quickly tell the user a lot about your business. If you've been thinking about using the power of video to attract customers, then read on...
To create a great video, take some time to think about what products or services you can showcase. If you’re a tourism operator, it’s a great opportunity to show off your accommodation options, natural surroundings or facilities. Helpful too for people from foreign countries who may not be familiar with what your area has to offer. It may help them decide to stay with you over a competitor!
Creating a simple, but professional video doesn’t have to break the bank. In fact, you can create it yourself, with a small hand-held camera or phone. It is a good idea to have a branded intro or outro and you could also display your logo throughout the video, or at key times. We can help with this – contact us for a quote. A small cost to create a video now could have ROI well into the future – your video could be getting views, and winning business, a year from now.
Sharing and promoting
Make sure you share your video on all of your social media channels for your fans to see it – and where they can easily share your video with their friends. If you are thinking of using QR codes, you can have the QR code linked to your video – much more interesting for the visitor than a normal web page. You can even create a separate landing page so you can track how many people are being driven to your video from your QR code campaign.
Get more Google attention
Another great reason to have videos on your website is that Google likes them. The more varied, interesting content you have on your website, the more likely it is Google will favour your business when returning organic search results.
The call to action
Now that your video has been viewed, what do you want your visitor to do next? Do you want them to book, buy or contact you? Be sure to include a clear call to action to encourage the viewer to take the next step.
Helping you get started
RéserveGroup has its own in-house Videographer, so we can create a full video, or a simple intro and outro for you. We also have Marketing Coordinators that can help you with everything from scripting to a complete video strategy. Check out the team or get in touch with us to start your video project.
For information on marketing, consulting, social media advice, graphic design and websites, visit our website: www.reservegroup.biz